Never Stops
Sutter Health
sutterhealth.org
Scope
Brand & Communication Strategy
Branded Design Elements
Video
Print
Out-Of-Home
Radio
Social
Digital
From big comebacks to healing hearts, Sutter Health never stops being there for 3.4 million+ Californians. Sutter’s people – all 57,000 of them – are pretty amazing. They want to be the best. And they are relentless in their pursuit. This campaign seeks to capture that spirit and that energy. It features the real people of Sutter, and the four words they live by: Getting better never stops.
Team
Creative Direction: Julie Blakely, Brad Kayal
Art Direction: Emily Joslin
Copywriter: Maddy Cormier
Director: Marcus Tortorici
Director of Photography: Anthony Carella
Producer: Marianne Lawlor
Production Company: Voyager
‘Never Stops’ :60
The people in these spots aren't actors – they're the real deal. The Sutter Health doctors and nurses who show up for patients every single day, making the "Getting better never stops" spirit feel not only real, but genuinely felt.
07 x :30 Videos
07 x :15 Videos
03 x :06 Videos
140 x Banner Ads
70 x Social Posts
50 x OOH Boards
06 x Print Ads
24 x Localized Live Reads
04x Radio Spots
Like most healthcare campaigns, the scope was massive. And for an agency our size, pulling it off was no small feat. I learned a lot through my involvement in nearly every single asset, from resizes to print production. This was also my first time seeing a billboard of my own in the wild!