The Delicious Powers of Açaí
Sambazon
www.sambazon.com
Scope
Video
Paid Social
Digital
Experiential
Sambazon is the buy-it-in-store-or-find-it-in-the-freezer-aisle-it-really-doesn't-matter-just-make-sure-you-eat-it-all-the-time açaí brand. Why? Because it's super-crazy-delicious but also way-incredibly-over-the-top-good-for-you.
With the ‘Powers of Açaí’ campaign, we delivered that message. And partly because we eat a lot of Sambazon, we did it with the kind of feel-good energy only Sambazon can give you.
P.S. You can find me (and my hands) in the spot!
Team
Creative Direction: Julie Blakely, Brad Kayal
Art Direction: Emily Joslin
Copywriter: Maddy Cormier
Director: Anders Ericsson
Producer: Marianne Lawlor
Production Company: Where The Buffalo Roam