You Either Habit or You Don’t
Habit Burger & Grill
www.habitburger.com
Scope
CTV
OLV
Social
Digital OOH
Display / Search
PR
AdAge’s ‘13 Creative Campaigns To Know About Today’
Ads of The World: New Brand Platform ‘Fresh Like That’
A lot of brands like to say “fresh.” Habit actually is.
They make their ranch from scratch every day. They hand-mash their avocados. Their most popular side is tempura green beans, which tells you everything you need to know. So instead of inventing some big, abstract idea of freshness, we took cues straight from their menu and created an idealistic world we internally like to call the “Fresh Coast.“
Fresh is bigger than an ingredient story. Fresh is a way of thinking. A way of doing. A way of being. What started as a joke inspired by my childhood toys turned into a bulk order of 1,000+ Habit Ranch Floaties and a :30 spot (or a few).
Team
Executive Creative Director: Todd Eisner
Art Direction: Emily Joslin
Copywriter: Maddy Cormier
Director: Pedro Pinto
Director of Photography: Liam Reardon
Photographer: Amanda Julca
Producer: Marianne Lawlor
Production Company: Fela
‘Float On’ :30
‘Baby Bouncer’ :15
‘Sound’ :15
We followed the spots with a limited-edition drop of the Habit Ranch Floaties that sold out in minutes and (briefly) crashed the site. They quickly made their debut as the “hottest accessory of the summer.”
If you’re missing out on a floatie or patch, I might have few extra. Hit my line