A Residency Hosted by Habit
Habit Burger & Grill
www.habitburger.com
Scope
CTV
OLV
Social
Digital OOH
Display / Search
PR
Eater ‘Habit Taps Celebrity Chef Jet Tila for it’s Latest Residency
CBS News ‘Chef Jet Tila Joins Habit for a Menu Collab
A celebrity chef, a professional baseball player, and a food content creator walk into a Habit Burger Grill.
No, this isn't the setup to a joke. It's the beginning of Habit & Co.
A first-of-its-kind residency where we handed
three very different collaborators the keys to the Habit kitchen. Each eight-week residency pairs a distinctive culinary voice to create a limited-time menu inspired by our resident’s personal standards, taste, and unique pov.
This 6-month long social campaign stemmed from a personal trip to a chef-in-residence concept in Paris and a logo bought from a R1 deck. It has since become the reason behind my growing silver dinnerware collection and my obsession with food-styling magic.
Team
Executive Creative Director: Todd Eisner
Art Direction: Emily Joslin
Copywriter: Maddy Cormier
Producer: Kelli Bratvold
Photographer: Justin Ayers
Prop Stylist: Audrey Taylor
Production Company: Steez Studios
First time I’ve ever had a logo bought straight out of an R1 slide deck. The ampersand and “Co.” quickly became bold graphic elements throughout the campaign. Habit’s signature sunset oranges were pared-back for a palette of yellow, black, & white.
Watch video here
Each creator had their own dedicated aesthetic and theme.
We had eight weeks to turn their own passions into a limited-time menu, from Korean-inspired heat, post-ballgame diner classics to an elevated steakhouse makeover.
@JetTila
Celebrity Chef.
Food Network Star.
Master of the wok and now chargrill.
@AlexVesia
Dodgers relief pitcher.
2x World Series Champion.
But to us? Burger conniseur.
???
Private Chef.
Viral Food Content Creator.
Loves butter. Hates Mayo.