Hear It Right
Meyer Sound
www.meyersound.com
Scope
Video
Sonic Branding
Global Conferences
Experiential Booth
Live Demos
Print
Social
Digital / Search
Meyer Sound is the crème de la crème in high performance, high-fidelity sound. Founded in 1979 by John and Helen Meyer, their products grace concert arenas and symphony halls all over the world, from San Francisco to Vienna to Moscow.
Our multi-channel campaign for ULTRA-X80 point source loudspeakers was the single largest - and most successful - product introduction in the company’s 40-plus year history.
Team
Creative Direction: Julie Blakely, Brad Kayal
Art Direction: Emily Joslin
Copywriter: Maddy Cormier
Producer: Marianne Lawlor
Production Company: The Mill
The Meyer Sound IdentBeing approached to make a brand ident for Meyer Sound was a pinch-me project – and one that brought back my childhood fear of the THX ident.
Taking cues from Chladni patterns, we pushed the idea into material transformation: obsidian rock melding into clear glass over the tuning of a multi-instrument ensemble to the note of A.
ASTRYA CampaignSound creates drama. Suspense. Love. Joy. Honesty. Emotion. It's not cinema without it, and there's no true cinema sound without ASTRYA.
Working closely with the Meyer team, we set out to tell the story of their newest cinema speaker. We drew on real cinematic elements like aisle lighting and projector flares to capture ASTRYA's impact, its intimacy, and its power to elevate every moment on screen.