DoorDash — Emily Joslin

Emily Joslin is an Art Director, Designer, & Photographer in San Francisco.

Meet The New Dasher App

When DoorDash needed to announce platform updates to both their Dashers and Merchants, we skipped the tutorial-video playbook entirely.

Instead of 'here's what changed,' we went with 'let us properly reintroduce ourselves' – using dynamic animation and storytelling to make the new Dasher app feel like a true upgrade, and the Commerce Platform a growth opportunity too good to pass up. Two audiences, one approach: make them feel the changes, not just hear it.

Team
Art Direction: Emily Joslin
Copywriter: Maddy Cormier
Designer: Annika Ide
Producer: Kelli Rose Bratvold
Animation Studio: Laundry

‘Dashers’ :60

‘Merchants’ :30