– Brand Strategy
– Social
– Out-of-Home
– PR
INDEEDNo One Really Knows Campaign
Whether you’re a top surgeon or an intern on your first day, everyone has moments of “I have no idea what I’m doing.”
As the team’s art director, I initially struggled with adapting my style to fit a corporate brand like Indeed. But after a late-night epiphany (and a few chaotic voice memos later), we landed on our quirky, lighthearted big idea: No One Really Knows. Aimed at Gen Z, the campaign used candid visuals and a relatable tone to raise unaided consideration—reminding young job seekers they’re not alone in figuring it all out.
THIRD PLACE WINNER OF 2023 NSAC AAF COMPETITION
SILVER WINNER OF AAF’S 2024 ADDY AWARDS
PARTNERS: CIRCLE ADVERTISING
CREATIVE DIRECTOR: HARRY LADA
ART DIRECTOR: EMILY JOSLIN
DIRECTOR: KIERAN HART
DP: CHRISTIAN LAU
COPYWRITER: JEFFERY WEBER