– Brand Communication
AXMWelcome to the Media Revolution
Ars X Machina brings energy and humanity to what can be a number-crunching world, so we built a brand identity and website to match. The “X” represents a multiplier (human touch x technology). The “Notch” at the top right point of the “X” leans forward, conveying a drive toward new technologies. And the negative space gives a sense of rising above, always reaching for what’s next. Plus, in our immodest opinion, it looks cool.
ART DIRECTION: EMILY JOSLIN
COPYWRITER: MADDY CORMIER
EDITOR: JEREMIAH MAYHEW
DESIGN: ANNIKA IDE