– Digital
– Paid & Organic Social
– In-Store & On-Premise
FRIDAY BEERSFriday Beers East Coast Launch Campaign
Friday Beers began as a funny Instagram account for twenty-somethings in 2019. Since then, it has exploded across culture to become one of the fastest growing comedy companies in the world. With 20+ million followers, and the name Friday Beers, it seemed like a solid idea to launch an actual beer. Their challenge to us? Bring the voice of Friday Beers to a bigger and broader group of consumers. And along the way, make sure beer advertising will never be the same.
BRONZE WINNER | AAF ADVERTISING AWARDS SAN FRANCISCO
EXECUTIVE CDS: JAMIE BARRETT, TODD EISNERART DIRECTORS: EMILY JOSLIN, MICHAEL SIMON
COPYWRITERS: MADDY CORMIER, LIAM BERG